Monday, September 15, 2008
To stay true to my promise to highlight a great program each week. The great program of the week is Civic Ventures. I will now move on to some thoughts I have had.
Business entrepreneurs move society forward, continuously pushing the envelope of productivity through continuous innovation. Research shows that what drives entrepreneurs isn’t money as much as challenge and achievement.
In past posts, I have made it clear that I am for ethical individuals seeking a single bottom line. Taking into account the realities of the world, human nature and history I can’t in my wildest dreams or most sincere logic conclude that double-bottom line companies will on average ever achieve the same positive social impact as ethical single-bottom line companies. This does not mean I am against double-bottom line companies. What I am for is - every person’s talents, motivations and abilities being aligned with their actions and creations so as to produce maximum positive value to society. So for some, a double-bottom line approach may make more sense than a single-bottom line. But the large majority of people’s talents, motivations and abilities will be better aligned and maximized in a demanding, profit-maximization environment. Just to be clear - if a person has impeccable character - all arguments that would suggest that a double-bottom line model is superior then go away. I can back that up, but won’t go into it now. Here is the kicker and my main point: A person with impeccable character will have a greater positive impact with a profit maximization mentality than a double bottom line mentality. So if you’re a good person then a single-bottom line may be the best way to go? If your motive for having a double-bottom line is to show that it is actually more profitable to take a double-bottom line approach then you’re really focused on profits and therefore have a single-bottom line approach after all.
A while back I read a comment in the comment section of an article “MBAs Gone Wild” in the Stanford Social Innovation Review that did a decent job of supporting my point:
“Here’s a suggestions to those large companies and business schools who may be thinking of how to increase the pro bono work of their MBAs to help out nonprofits. Why not take all that wonderful expertise and take a look at the internal business practices of the for-profit sector? How can the MBAs on your staff help you figure out a way to pay your low-wage workers more? Or how to reduce your environmental impact? Or how to prevent, rather than cause a large-scale mortgage crisis? That would lighten the work load of the nonprofit sector tremendously!”
If philanthropists want to maximize their social impact, their impact has to be related to creating and supporting an ideal environment for ethical, single-bottom line entrepreneurs.
